Seeing for this project that I will be discussing Pinterest along with other social media sites has me pretty excited. I am an avid "pinner" so this should fun. Especially when I will be tying this into media analysis. Full Sail's visual content on Pinterest is both inviting and exciting. They include 32 different boards, which are like an album split up by categories. These broads include topics such as Food Near Full Sail, College Decor, Explore Orlando, and my personal favorite Fashionably Full Sail. Out of the 32 different boards, anyone can click on one that interests them and they can see pictures, blogs, or products that is under that category. They have the ability to "pin" it, meaning they are also saving that chosen picture or product into their own Pinterest library. What makes Full Sail's Pinterest page so awesome is that it is full of interesting and exciting topics. You can find things to do while in Orlando or find a new mac pro sleeve. Images attract anyone, and Pinterest is the perfect place to go for that. Some ways that the content shared on this site supports the Full Sail brand is that they include Full Sail products or even products that relate to the school as a whole. What I mean by this is that they include boards that show the hall of fame, events and guests, but they also show things similar to the school such as amazing media tattoos or things that are simply the color orange, representing the schools color. By doing these things, Full Sail is engaging with their audience by not only bringing them in to their school life with boards that relate to the school, but also making it not just about them. They are attracting students as well as non-students with their vast unique Pinterest boards. Anyone can go to their page and pin things because it's not just school stuff.
Heading over to Instagram, The Dollar Shave Club never disappoints. With their visual eye catching images and their popping filters, anyone scrolling through the app will have to stop what they're doing and click on their page. Looking at the DSC Instagram page makes me want to buy their products. Why? Every photo on their page is great quality, funny or interesting in some way, and represents their brand. The content supports the DSC brand because every picture relates to the company. They have catchy slogans, displays of their products, and even cats. But the cats actually relate to DSC I promise. By representing your brand to everyone in a funny but truthful way, you are building a great relationship with them, building clientele, and also spreading the word. Using this medium, the DSC engages with their audience by connecting to them on a different level. They don't shove hard-core facts in your face, no, they put humor into what they do. When you make someone laugh, they will never forget it. So overall when a company can make their customers laugh while also providing you with a great product, the rest is history.
Facebook is becoming something that everyone has. Facebook is a place to go and share your thoughts, photos, videos, and conversations. The Science World has certainly done that. They have photos, they have videos, events, people, facts, and even jokes. The visual content of this Facebook page is inviting, educational, and fun. Science World posts new events that are happening or have recently happened, like a killer whale popping out of nowhere, and even event invites to attend the annual Spring Lab for anyone who wants to do some experimenting. Its sure to bring a lot more "likes" from around the world. The content supports the Science World brand because everything that they post relates to the company. They provide contact information and even e-newsletters for anyone who wants to keep up on the news. Their content attracts "facebookers" to get informed about anything science. Science World engages with their audience on this medium because they are keeping them informed and engaged. You can interact with Science World by attending labs, watch interactive videos, and keep informed about anything science. When you engage with your customers, the more they will stay faithful to you. Happy customers equals happy company.
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