Content Strategy

The purpose of this activity is to learn about the best practices for developing web content along with bringing forth what I learned about Content Strategy though this Lynda tutorial. I will also be reflecting on what I found most interesting, what I want to learn more about, and how I will apply the practices I learned to my fictitious scenario Reel Deal Tacos.

The three points of interest I have after reviewing the Lynda tutorial is defining the style, categorizing web content, and working with influencers. After watching this video, I learned that defining your style is extremely important. You must know the voice and tone of your client in order to begin this process. Categorizing is also very important but can also be fun. When you categorize, its important to think outside the box. Instead of sorting the content just by pre-conceived categories, you can also sort it by size, style, and shape. Don't be afraid to get creative! Lastly, I learned that there is no such thing as bad publicity. Take others criticism constructively. Use their responses and feedback to further improve your content. 

What topic I would like to know more about is content audit. I would like to learn more about this topic because it is still puzzling to me. I would like to further my knowledge on why this is an important role in content development. 

I will apply the insight gained from this lesson to my fictitious scenario by addressing all the strategies I learned, toward my project. I will organize my layouts and make a copy so that I can make it convenient and logical.